Grant Beene is a short-form video creator known for crafting wild, story-driven skits that have generated hundreds of millions of views across TikTok and Instagram. In this episode, we break down how he writes and produces viral short films, structures brand deals without compromising creative integrity, and why he believes short-form is the training ground for becoming a world-class director.

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Grant Beene

TikTok

Instagram

Francis Zierer

LinkedIn

Twitter/X

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Timestamps

00:00:00 Introducing Grant Beene

00:02:34 The process behind a 120M view video 

00:07:32 Limitations creating uniqueness 

00:10:47 Early TikTok growth 

00:22:41 Pushing short form content to the extreme 

00:26:22 Difficulties monetizing as a short form creator 

00:34:45 The value of collaborating in the creative process 

00:41:03 From short form creator to artist 

00:48:11 The role of faith in drive and discipline 

00:52:47 How the creative process changes with long form 

00:59:10 Unlocking the creativity 

01:05:45 Inspirations in art and film 

01:12:29 Make art and it will take you to your goal