Today's guest is Jaak Harju. Jaak established his business, Atlantis Water Gardens, while balancing a full-time job as a union heavy equipment operator and eventually devoted himself solely to the business. Jaak shares some marketing strategies and what's working and not working for him.

In this episode, we talk about…

• Jaak's experience doing travel projects for Atlantis

• The market for water features and ponds is still underserved and has a lot of growth opportunities

• Local marketing strategies to promote your business

• The impact of your home life on your business

• The need to balance the costs and benefits of marketing projects

• The long-term benefits of marketing investments, such as evergreen marketing

• Jaak's experience working on a project with Shaq and releasing a Youtube video about it

• The significance of a supportive spouse for the success of your business

• The importance of knowing your numbers and bidding projects correctly

• Utilizing YouTube for evergreen marketing of your business

• The role of team building in the pond construction industry

Mentioned

Atlantis Water Gardens YouTube channel

Atlantis Water Gardens Facebook Page

Atlantis Water Gardens Instagram

Links to resources:

The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

TWT Contractor Power Circle

And follow his adventures in the pond world at:

Instagram

Facebook

TikTok

If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at:

[email protected]