Hammer and Grind Podcast EP 12

Your Branding Sucks!

Learn a little history lesson right off the bat about branding in this podcast as Eric shares a little Ranch Life, Cowboy story.

Find out where the idea of branding actually came from and when it all began.

While branding is not marketing, and marketing is not branding, they do go hand in hand to complement and support each other in sharing a company’s reputation.

Branding is not just about a company’s reputation. A company brand expands into the company’s vision and culture using icon logos, slogans, jingles, influencers, and much, much more.

While discussing some of the largest brands in the world, Brad and Eric take a twist into the emotions behind these brands and how they make you feel not only about the company but about yourself as well.

Using big brands as examples, the direction of the podcast turns to how contractors can reflect on the foundation of what the big brands do as examples of what to do and what not to do!

Eric and his wife Leslie are still pissed off at Anheuser Busch because they stopped using the Clydesdale horses in their beer commercials.

You don’t want to miss out when Brad and Eric go into a back and forth, Round Robin spitting out examples of Why Your Branding Sucks!

Let’s hope they aren’t talking about you and your construction company’s brand!

Dive deep into the weeds on this polarizing topic with Brad and Eric on this podcast.

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www.hammerandgrind.com/theprofitclub

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Website – www.hammerandgrind.com 

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