Today's guest is Gerard Touhey, the owner of Water Features by Gerard. Gerard shares his journey from Ireland to America and how he started building ponds in his backyard and eventually turned it into a business. He also provides insights into his business and branding strategies.

In this episode, we talk about…

• Gerard's experience building ponds in both Ireland and America

• The power of conventions and events for making connections

• Gerard's approach to his business and brand building

• Being honest with your clients and avoiding deception

• Hands-off approach for healthy ponds and happy fish

• The importance of creating a unique brand and identity to stand out in the market

• Avoiding the pressure of keeping up with industry peers

• Running a successful business while also maintaining a comfortable lifestyle

• Being flexible and allowing customers to make changes to the project

• The differences between running a business with a crew and running a solo operation

Mentioned

Water Features by Gerard on Facebook

Gerard Touhey on IG

Gerard Touhey on Pinterest

Links to resources:

The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

TWT Contractor Power Circle

And follow his adventures in the pond world at:

Instagram

Facebook

TikTok

If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at:

[email protected]