What does salt have to do with your business? If you want to separate yourself from other contractors, then listen to today’s episode for a different perspective on how to do just that. 

In this episode, we discuss: 

• Why your “quality” doesn’t actually set you apart from anyone 
• Being a special kind of salt - don’t be regular salt
• Finding solutions to problems that haven’t been solved yet
• Creating special offerings in order to fill in the gaps
• The quickest path to success
• What happens when companies stop innovating
• How to find out where your competitors are failing 
• The benefits to being first to market

Links to Resources:

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