Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP & General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF product suite and discuss how they're constantly improving to address some of the known limitations.