Learning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal & external partners plan and align. In this podcast, Paul & James give advice on what a roadmap needs to include, how to manage your roadmap and how to use it effectively to prioritise resources to ensure you can deliver planned work.