The ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul & James share insights on which capability areas are getting investment & why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the tools can do & what's good about them, challenges to look out for and opportunities for these vendors to enhance the feature set.