Many organisations have moved away from the ‘one source of truth’ platform that does everything e.g. application, logic, compiling code, submitting the html to the browser. Instead, they have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket & checkout!

An important distinction is now being made by ecommerce teams as to what the role of an ecommerce platform should be and how it enables the business to achieve other functionality e.g. how to support an RMA process without having to be responsible for the heavy lifting of processing returns.

In this podcast, experienced consultants James Gurd and Paul Rogers talk about the typical systems that are being plugged into modern ecommerce platforms, such as PIM, what purpose they serve and how they benefit ecommerce businesses.