Having uncomfortable conversations with customers is an important skill for contractors to master! Eric is joined by Thomas Williams from All American Renovations, a remodeling and home improvement company. The two discuss the power of having uncomfortable yet necessary conversations with customers.

In this episode, we talk about:

• Difficult conversations are necessary to set proper expectations, avoid miscommunication and provide the best solutions

• How Thomas transformed his business by learning to have difficult conversations with customers in the right way

• The keys to having difficult conversations

• Strategies for navigating tough discussions around money, timelines, and expectations

• Stories of uncomfortable conversations Thomas has had to navigate with customers

• The importance of asking clients for permission before discussing money or timelines

• Using forewarnings to prepare customers for big numbers

• The role that roleplaying and practicing difficult scenarios plays in building confidence

• How personality types influence how we have difficult conversations

• The role of silence in difficult conversations

• "8 vital questions" to structure difficult conversations and avoid forgetting important topics

• The impact of interrupting or talking too much during conversations

• The role of vulnerability and peer support in personal growth and achieving success

Mentioned

Thomas Williams on LinkedIn

All American Renovations on Facebook

Links to resources:

The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

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