Founded by former Attraqt CEO, Andre Brown, Advanced Commerce initially went out to market as an ecommerce platform but pivoted back to focus on search and merchandising. As 2022 brings tougher trading conditions and a sharper focus on improving onsite customer experience to boost sales and retention rates, we sat down with Andre to explore how Advanced Commerce set about to offer a point of difference to ecommerce teams in the search & merch space. We cover their market positioning, points of difference with other market leading systems and the benefits more advanced merchandising can add to an ecommerce business.