Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP140: Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use Cases


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We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact.

In this ecommerce podcast James & Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use cases for single storefronts with multi-currency and localisation vs. when multi-storefront is a worthwhile and necessary investment.

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Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

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