The ecommerce platform landscape is quite cluttered. In this interview, Paul chats with with Chord's Co-founder and CEO Bryan Mahoney, looking at where Chord sits in the ecommerce platform market and whats its key selling points are for merchants. 

Bryan's background is running an design and development agency helping early stage DTC brands like Glossier grow their ecommerce presence. Bryan shares his expertise and discusses how their data-first approach provides a point of difference to older platforms that have only recently evolved into providing robust APIs.