Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. In this episode we explore the partnership between OMS specialist Fluent Commerce and in-store experience platform Mercaux. Mercaux recently launched a universal shopping basket solution that integrates with Fluent's OMS platform, so we interviewed Shaun Britton, Global Sales Director at Mercaux and Jamie Cairns, Chief Strategy Officer at Fluent, to understand who it's designed for, how it works and what benefits merchants can expect.