How can someone in a business setting find the best balance between giving too much and not offering enough? In this case, you need to be very careful and aware. The mindset of underpromising, overbidding, and always overdelivering can help people build an image of being reliable and honest. Clients and other important people will trust you more if you use this method. It also sets a foundation for projects to be finished successfully.

In this episode, Brad talks about:

• The dangers of over-promising and under-bidding
• The importance of under-promising and over-delivering
• Four scenarios: over-promising and under-bidding, under-promising and under-bidding, over-promising and over-bidding, under-promising and over-bidding
• The role of the contractor as an expert
• The drawbacks of underbidding: frantic finishing and shortcuts
• The importance of under-promising and over-bidding
• The use of contracts to hide over promises.

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