Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos


Listen Later

Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shopping experience to reward customers and encourage greater loyalty, in other words improve retention rates.

In this ecommerce podcast, we explore how Maverick is helping ecommerce retailers get results by delivering personalised video at scale using its AI platform. Maverick enables retailers to record a single customer video, then personalise based on name, and distribute to its customers via email marketing. Maverick also plans to roll-out its tech to additional distribution channels like SMS and WhatsApp, and enhance the elements in the video its customers can personalise e.g. which product they bought.

Listen to co-founders Debarshi and Eitan explain why they launched the platform, how retailers are using it and where they see AI-driven personalisation in ecommerce headed.

...more
View all episodesView all episodes
Download on the App Store

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

7 ratings


More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

View all
The Infinite Monkey Cage by BBC Radio 4

The Infinite Monkey Cage

1,941 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Fördomspodden by Emil Persson / Perfect Day Media

Fördomspodden

29 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,858 Listeners

Today in Focus by The Guardian

Today in Focus

981 Listeners

My First Million by Hubspot Media

My First Million

2,618 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

Militärhistoriepodden by Historiska Media | Acast

Militärhistoriepodden

10 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

1,004 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,079 Listeners

Högt i tak by Sanna och Rosanna

Högt i tak

11 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

970 Listeners