Today Eric takes us on a trip down memory lane with his longtime friend and colleague Kathy Jo. The two discuss the origin story of this episode's title and share the value of actively working at creating meaningful memories with friends and family that will stand the test of time.

In this episode, we talk about:

• Why did Kathy said "I hope you die before I do" to Eric years ago

• Impact of a memorial Eric attended for a former client that made him realize the importance of creating memories

• Eric's plan to do the four-by-four bike challenge as an intentional memory-building experience

• Fun memories Eric and Kathy have made together over the years

• Jesse Itzler's influence on Eric to have a monumental challenge each year

• How events like fishing trips help the pond construction crews bond outside of work

• Eric shares a recent meaningful memory around a campfire with the crew on his birthday

• Impact of small efforts over many years to build rich memories together

Links to resources:

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The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

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