Content features quite highly in most ecommerce platform RFPs, especially with brands looking to focus on customer experience and not just commerce capability. Vendors talk about their page builders whereas businesses are expecting a CMS (content management system). In this ecommerce podcast we look at valid use cases for when investment in a specialist CMS is required because native page builders can’t satisfy the business needs. Please note by native page builder, we mean the inbuilt page builders on market leading ecommerce platforms such as Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, Big Commerce and Shopware.

We cover what native page builders can do and when the page builder is sufficient for an ecommerce business, what page builders can't do that a specialist CMS can and how you can meaningfully evaluate a CMS to build the business case for investment.