Are you struggling to generate leads and sales for your contracting business? Today's guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,

CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.

In this episode, they talk about:

• Adam's journey with digital marketing and personal branding

• Importance of social media for contractors for their local market

• Adam's experience in boosting client's business through digital marketing

• The importance of consistency in digital marketing, whether organic or paid

• Adam's ideal client profile to focus marketing efforts

• Tips for contractors to measure their ROI on digital marketing efforts

• Tracking ROI using call tracking platforms like WhatConverts

• Taking an all-in approach across organic and paid strategies on social media

• Current digital marketing trends like the rise of AI

• Using AI tools appropriately to create content without the risk of penalties

• Common mistakes contractors make with digital marketing

• Balancing work and personal life as an entrepreneur

• Adam's upcoming speaking opportunities for contractors

• Common sales mistakes contractors make without realizing

• Symptoms a contractor may need marketing help

• Tips for contractors to set proper marketing KPIs

Mentioned:

Adam McChesney Website

Adam McChesney (@adamlmcchesney) on Instagram

Hite Digital Website

Entrebrewer Podcast

Builders of Authority Facebook group

Links to resources:

Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets

Book A Call With Triplett: Call with Triplett

The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

TWT Contractor Power Circle

And follow his adventures in the pond world at:

Instagram

Facebook

TikTok