Successful constructors know how important it is to bring in people at every stage of the buying cycle so they can become their own clients and leads. Instead of focusing on standard ways of marketing like Facebook ads and networking groups, learn how to make your own clients and leads.

In this episode, Brad talks about:

• Successful contractors focus on creating their lead flow
• Quality leads are those to buy, not just buyers today
• Understanding the buyer's journey and targeting clients at different stages
• Importance of creating valuable content and educating clients
• Implementing a lead magnet strategy to capture 75% of the marketplace

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