Big beauty has spent well over a century using fear-mongering to marketing its products to us. Even if today it is more sophisticated in its methods and use of media, the mainstream industry is still telling us we are not good enough or beautiful enough. In effect, it is telling us it's not alright to embrace and celebrate our unique, inherent beauty and the normal part and parcel of being human – ageing.

But, there are some in the beauty industry daring to ditch this messaging and give voice to a different way of looking at beauty; one that celebrates us as we are and makes us feel good in our own skin without using negative messaging to make us buy their products.

In this green beauty opinion, Formula Botanica CEO and podcast host Lorraine Dallmeier explains how indie beauty formulators and entrepreneurs are helping dismantle decades of big beauty's domination of the beauty narrative. Lorraine concludes with a clarion call for more of us to learn to formulate and change the industry for the better.

To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.