The Perfume Making Podcast

By Karen Gilbert

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intr... more

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FAQs about The Perfume Making Podcast:

How many episodes does The Perfume Making Podcast have?

The podcast currently has 109 episodes available.

The Perfume Making Podcast episodes:

July 20, 2025The Tincture Trap - Why Tinctures Often Fall Flat
This week Karen is addressing a question she gets asked all the time regarding the use of tinctures in perfumery. The short answer to this question is that tinctures don’t work. But, with so many people using this process, there has to be something to it, doesn’t there? In this episode, Karen gives you a comprehensive lesson on tinctures from early history to the way they behave in perfumes, and even how the sperm whale plays a part in the whole process, so that you too can become an expert on tinctures and their usage.
KEY TAKEAWAYS
What exactly are tinctures, how do you create them, what is their role, and why do people seek to use them in perfumery? Karen gives a crash course on all things tincture.
Historically, tinctures were used in perfumery, and this is part of the reason most people still think they are a viable method today. However, Karen reveals the truth of the origin of tinctures.
From scents breaking down to the onset of mold, there's a lot that can go wrong with your perfumes when using tinctures. Karen gives an overview of the main problems and why they occur.
Ambergris is a material that does actually require tincturing. Karen explains why this material works with tincturing and how to get the best out of it.
BEST MOMENTS
“Originally, tinctures were used as a base and not as an absolute or essential oil.”
“The idea you can tincture any flower and get a usable material is a modern idea and it’s also not true.”
“Creating a structured, repeatable, well balanced fragrance will need materials that are stable and are not going to go off over time.”
VALUABLE RESOURCES
Getting Started Guide

Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
28min
July 13, 2025Too Much of a Good Smell - The Myth of Longevity in Perfumery
This week on the show, Karen is finally addressing an issue that has been annoying her for years - the obsession with extreme longevity of a fragrance. There is a theory that the longer a perfume lasts, the more desirable and worthwhile it is - but Karen is calling that a myth. In this week's episode, Karen is here to explain that just because something doesn't last, that doesn’t mean it’s bad. Instead, she argues
that perfume is meant to be savoured in personal moments—it's something for yourself, not for others. The real challenge lies in how to embrace this idea during the creative process without sacrificing your work.

KEY TAKEAWAYS
Recently, consumers and perfumers have begun to confuse durability with quality. Karen breaks down why she thinks this is happening and why it is bad for the fragrance industry.
Karen explains why the beauty of a perfume is not in its longevity but in the smaller moments that make you realise why you’re wearing it in the first place.
When somebody makes a scent they love, but doesn’t last a long time, they try to add materials in a desperate attempt to create longevity. Karen explains why this never works and why it will destroy your scent.
Adding materials that fade away can be an invaluable tool to creating a unique scent. Karen explains why this is and how to achieve this.

BEST MOMENTS
“Perfume isn’t a marathon, it's a moment, an experience. Something that you enjoy whilst it’s happening.”
“The obsession with longevity is drowning out the subtle approach.”
“Don’t start with longevity as the goal. Start with the perfume you want to create.”
VALUABLE RESOURCES
Perfume Making 101 Masterclass
Materials Mastery
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
19min
July 06, 2025The Architecture of Aroma - Structuring Floral Fragrances
Karen has a new live course coming up, on the 7th of July, and in this episode she wants to explore two things that link into that live course - Floral Fragrances and Structure. Working with florals, without experience, can be an overwhelming task that often leads to disappointing results as florals are dense materials that fight with each other if you don’t know how to mix them. But, when you get florals right, they can lead to some of the most rewarding results in all of perfume making. In this episode, Karen gives a brief overview of the challenges you will face when working with florals, the methods you can use to overcome them and how, by signing up to her live course, you can become a master of working with florals.

KEY TAKEAWAYS
Floral materials by their very nature are dense and heavy. This can lead to less than pleasing results the first time you work with them, which can be off putting. However, the answer, as Karen explains, is making sure you have a structure in place.
Despite popular belief, working with florals doesn’t just mean working with natural products. Karen explains how to mix naturals and synthetics to give your floral fragrances a structure that works.
A common mistake people make when working with florals is trying to ‘patch up’ a fragrance that doesn’t smell the way they were hoping. Karen talks about why this is a mistake and the importance of getting your heart accord correct to avoid this problem.
Karen gives a brief overview of the structure she teaches, why it works and what to expect from your fragrances once you’ve learned it through her live course.

BEST MOMENTS
“Once you create a solid fragrance structure, you’re going to be able to use that in every other fragrance type.”
“The issue isn’t the materials, it’s the space between them.”
“People often think that more florals equals better floral fragrance, but it doesn’t work like that.”

VALUABLE RESOURCES
Perfume Making 101 Masterclass
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
27min
June 29, 2025Reflections of 30 Years - Things I Would Tell My Younger Self
Inspired by a recent chat with her social media manager, and the realisation that she is approaching thirty years in the perfume business, Karen has decided to take a look back and ponder on the thing that she would tell her younger self if the opportunity arose. When you’re new to anything, whether it be a perfume business or not, you are also naive. Only with time, failure and growth can we realise the mistakes we have made in the past. In this episode, Karen looks back at her career and imparts her wisdom upon you, from learning to say no to being your authentic self, so that you don’t make the mistakes that befall so many.
KEY TAKEAWAYS
One of the biggest mistakes new businesses make, and one Karen did herself, is setting your price point lower than your competitors in the hope that it will win you more customers. Karen debunks this idea and tells you how to calculate a price that works for you and your customers.
When your business venture is new and exciting, work doesn’t feel like work and you find yourself working longer hours. However, as Karen learned that hard way, your energy is not unlimited. Karen explains why ‘sustainable’ isn’t just ideal, it’s the only way.
A lesson that Karen learned from her first ever business is one that still holds true today - “Build your business around your life, not the other way around.” Karen’s new business adopts this philosophy and she shares how different her life is because of it.
‘Be Who You Are’ - is one of the biggest lessons Karen has learnt. In her early days in business she tried to be the person she thought her direct audience wanted her to be, but this became exhausting.
BEST MOMENTS
“The clients who choose you, just because you’re cheap, are not the clients you want.”
“You do not need permission to call yourself a perfumer. If you’re doing that job, you’ve earned the right.”
“Being who you truly are is what attracts your most authentic customers.”
VALUABLE RESOURCES
Perfume Making 101 Waitlist
Rose Fragrance Masterclass Wait List
Journal Prompts
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
32min
June 23, 2025Lessons That Last Part 4 - Building a Brand Without Breaking the Bank
To date, my new mini-series has very much been focused on the creation of your fragrances. However, once it’s created, it becomes the time to put it out into the big wide world. But, how do you achieve it if you’re a small independent perfume maker and you don’t have the marketing budget or resources of a big company? Whether you know it or not, you’re also carrying an expectation that you’ll put your product on the internet and people will flock to buy it. In this episode, I give you the reality of both: what is achievable with marketing within a small indie brand, and what you should expect, and why both of these things can be much bigger and more prosperous than you think.
KEY TAKEAWAYS
The reality versus the expectation of making your first social media post or putting out your first advert is huge. Karen explains what people subconsciously think will happen, what the reality of most situations are, why you’re not alone and what to expect.

In the absence of large budgets and a dedicated marketing team, it can feel like you’re in a David versus Goliath fight most days. However, as Karen explains, the real strengths of marketing lie elsewhere.

Artists do not always feel comfortable selling themselves. Talking about your own work can leave you feeling self conscious or even arrogant, but it is a crucial part of the process. Karen gives you some courage and some tips on how to sell yourself effectively.

All the marketing, sales, likes and comments on social media will never make you happy unless you know the answer to one very important question - “what does success look like to me?” Karen goes into depth on the importance of this point and how knowing the answer is the difference between real success and failure.
BEST MOMENTS
“The gap between the energy you put into the creation and the silence on your first social media post is where a lot of people spiral.”
“Your most important marketing tool is to have real clarity about what you're doing, why you’re creating, who it is for.”
“You can’t make someone buy something they don’t want. But you can share what you’ve created in a way that will connect with the right people.”
EPISODE LINKS
Perfume Making 101 Waitlist
Rose Fragrance Masterclass Wait List
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
37min
June 15, 2025Lessons That Last Part 3 - How to Structure a Scent
A problem that most of Karen’s students inevitably face is how to structure a scent. Once they learn the perfume pyramid, top, middle and base notes, they assume that they have learned all they need to know…but they haven’t. The problems arise when synthetic materials are introduced as the perfume pyramid is not the best model for them. In this episode, Karen is going to break down when the pyramid structure works and when you should seek alternative solutions, and, she’s also going to share her tried and tested method when working with synthetics.

KEY TAKEAWAYS

What exactly is the ‘Pyramid Method’? How and why does it work? What is the structure? And how do you use it? Karen tells you all you need to know about this method.

In Karen’s ‘One Day Natural Perfume’ class she teaches a method based around creating accords. She discusses this method, why and how it works and why it is a perfect alternative to the ‘Pyramid Method’.

But once you’ve got your accords how do you work with them? Karen explains why accords are the best foundation of creating a scent, but why, once you’ve created them, you still have work to do.

Once you’ve got an understanding of the different methods of creating a scent, you are left with a question “Which is the right method to use?” Karen details the questions you have to consider when deciding on the right method for the fragrance you are creating.

BEST MOMENTS

“The perfume pyramid works brilliantly for natural perfume because volatility matters.”

“If you master creating great accords, you’re not going to be starting from scratch every time you make a perfume.”

“There isn’t a one-size-fits-all method for every fragrance you will make. They are all tools to help you.”

EPISODE LINKS

Perfume Making 101 Wait List

Rose Fragrance Masterclass Wait List

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
28min
June 08, 2025Lessons That Last Part 2 - Learning Materials
After taking a slight detour to the Rose Retreat last week, Karen is back with her ‘Lessons that Last’ mini-series, and this week she is taking a look at the process and importance of learning materials. The most important, but also time-consuming aspect of perfume making is learning materials, because without knowing how they smell, interact with each other and react to the skin, you simply can’t make fragrances. There are so many materials the task of learning them inside out can appear to be impossible. But fear not, it is possible, and Karen is here to share all the tips and tricks you need to get through the materials phase without losing your mind.

KEY TAKEAWAYS

Most people are faced with huge overwhelm when they first encounter materials, mainly when the realization hits them that the task of learning them is so much bigger than they expected. Karen breaks down why this overwhelm occurs and how best to manage it.

Your understanding of materials will change over time. With this in mind, Karen gives suggestions for how you might plan your learning and also how to make sure you keep going.

Another great way to reduce that overwhelm is to work in a space that feels good to you. Karen shares her top tips on creating the perfect workspace.

Creating a ritual, or as Karen says “Making it something you want to do as opposed to something on your to-do list”, can be a valuable tool to help ease the burden on learning materials. Karen gives some suggestions on how to implement this way of working.

BEST MOMENTS

“Materials are part of a building block of a fragrance. Some don’t smell great on their own. Some don’t click until you start to understand how they work.”

“You don’t have to master materials on day one, but you do have to keep going.”

“Learning materials is like learning a language, and the best way to learn a language is by using it.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
40min
June 01, 2025Rose Overdose - My Week at The Rose Retreat
Karen has just returned from a trip to Bulgaria where she attended the Rose Retreat by Rose Overdose. In this week’s episode, she is here to give you a debrief on the whole experience. From visiting rose fields to witnessing the distillation process and even stopping off at a local winery to sample the vino, Karen enjoyed the complete Rose Retreat experience. So, if you’ve ever wanted to attend, but don’t know what to expect, sit back and enjoy this episode as Karen takes you on an all encompassing tour of the Rose Retreat.

KEY TAKEAWAYS

Karen’s first stop on her trip was the rose fields where she was lucky enough to see the roses in full bloom. She shares the interesting facts she learned about the rose family and the harvesting process.

Karen then visited a number of distilleries where she could see first hand the distillation process and how rose oil is extracted from the flowers.

Despite popular belief, rose oils are not always of a single origin. Karen shares what she learned about the oil creation process and the makeup of the final product.

Karen was also able to deliver one of her workshops during the retreat. She discusses the differences and similarities of delivering a workshop in this way.

BEST MOMENTS

“Naturals are reliant on weather, so they change year on year.”

“Roses come from the same botanical family as raspberries.”

“Roses are collected in plastic sacks as the plastic helps accelerate the fermentation process.”

ROSE MASTERCLASS: Click Here

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
40min
May 25, 2025Branding 101 - An Interview with Fiona Humberstone, The Brand Stylist
This week Karen is joined by Fiona Humberstone, also known as ‘The Brand Stylist’. Fiona has worked with clients ranging from tiny artisan brands to large country estates, as well as being a published author and course facilitator. With a lifetime of experience, it’s safe to say that what Fiona doesn’t know about branding isn’t worth knowing. In this interview with Karen, Fiona gives an insightful crash course on everything from what to consider when creating your branding to how to separate your personal tastes from the needs of your brand.

KEY TAKEAWAYS

When creating a branding how do you merge the marketing and the authentic self? Fiona discusses the importance of being true to your values so that your product or company does not just become a soulless product of marketing.

Most people think branding is picking a colour scheme and nice font, but this couldn’t be further from reality. From mood boards to understating your why, Fiona breaks down what really goes into creating a brand.

What are the key considerations you must account for whilst creating branding specifically for a perfume business? Using the example of a recent client, Fiona talks you through them step by step.

The perfume industry has seen a huge shift post Covid with the phenomenal rise in the number of indie and artisan brands. However, these brands often don’t have the money to spend on fancy branding and marketing campaigns. Karen and Fiona discuss how to make the most of your budget, but also why you need to be realistic.

BEST MOMENTS

“Understanding what you do that is unique is really going to help you to create branding that holds your space.”

“It’s your business, but you are not your brand. So don’t think about choosing a brand you like, think about choosing a brand that works.”

“Do it once, do it properly and it will last you for a decade.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

EPISODE LINKS

Free Branding course

Free Branding Tools

Branding Agency

The Brand Stylist Instagram

Branding Agency Instagram

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
59min
May 19, 2025100 Episodes Later… Lessons That Last
When Karen started this podcast, she expected to do no more than 20 episodes that would address the most common questions she receives. However, things took a turn and here we are at episode 100. To celebrate this landmark, Karen isn’t going to do the usual and look back at the show’s highlights, instead she is beginning a brand new mini-series based on things that still hold true after 100 shows.

KEY TAKEAWAYS

With so many tutorials, tiktok accounts and influencers out there, “How do I know if I’m doing this right?” is still a question that Karen gets weekly. Karen explains how to silence all the noise and follow your own path.

Many people try to get to the end right at the start. But, developing your style is a process, sometimes that can take years. Karen details how to enjoy this journey and gives some tips on how to get the most out of it.

Something Karen still sees a lot of is people investing in materials, signing up to all the courses, making business plans and getting excited and then…nothing. So how do you get over that ‘all or nothing’ mindset to a place of consistency? Karen reveals all.

What all of the above points share is permission. The ability to give yourself permission to work the way you want and create the fragrances you want will be crucial to your success. Karen explains how you can do this.

BEST MOMENTS

“If your method gets you making perfume, it’s working.”

“Your signature style is going to reveal itself when you stop trying to invent it.”

“There is no one right rhythm. Just the one that keeps you connected to yourself and your work.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
...more
27min

FAQs about The Perfume Making Podcast:

How many episodes does The Perfume Making Podcast have?

The podcast currently has 109 episodes available.

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