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This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you need to do less, and how that can be the key to building a more robust perfume or creative business without burning out.
She talks honestly about overcommitting (including with AI‑fuelled planning), why she’s simplifying her offers and pressing pause on some things, and how she’s re‑shaping her work around the life she is actually living.
If you’re tired of the constant hustle but still want your business to thrive, this episode is perfect.
To keep getting access to new content from Karen in 2026, sign up for her newsletter here: https://www.karengilbert.co.uk
KEY TAKEAWAYS
● Be honest about how much work you can handle.
● Your creative energy naturally rises and falls. Accept that, go with the flow, and stop beating yourself up about not getting absolutely everything done.
● Our culture says, “new year, new you,” but winter is a season of rest and introspection, so it’s okay if big goals don’t feel realistic right now. It´s OK to set new goals in other months too.
● Drop things that drain you without generating true benefits. Ask yourself, do I have to do this now, or is it just another shiny object or something that is fun and distracts you from doing the more boring things?
● Don´t try to run on empty; make time to refuel. Hobbies, time with family and friends, travel, learning new skills, exercise, and other things that light you up, all top up your creative energy.
BEST MOMENTS
“I am planning on actually doing less this year on purpose.”
“Creativity is not something that you can just squeeze out. You have to let it flow."
“Really tap into you and how you work best – that is going to keep you in this for the long-term.”
EPISODE LINKS:
Bulgaria Perfume Workshop: https://www.roseoverdose.com/perfume-plants-of-bulgaria
IAO Awards: https://thegoldenpears.com/home
In Person Classes: https://www.karengilbert.co.uk/studio-classes
Previous New Year episodes - https://podcasts.apple.com/mt/podcast/reflections-for-growth-learning-from-2024-to-build/id1693602939?i=1000682798977 and https://podcasts.apple.com/es/podcast/making-the-most-of-2024/id1693602939?i=1000640841400
VALUABLE RESOURCES
Studio Classes: https://www.karengilbert.co.uk/studio-classes
Materials Mastery: https://www.karengilbert.co.uk/materials-mastery
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind: https://www.karengilbert.co.uk/artisan-perfumery-mastermind
ABOUT THE HOST
Fragrance expert, author, teacher, and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website - https://www.karengilbert.co.uk/
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
Email - [email protected]
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone from perfume-enthusiast secret to must-try for, indie creators, everyday scent lovers and brands. Discover how scent layering is shaking up traditions, what it means for your personal perfume wardrobe, and why this mix-and-match approach is more than just a passing fad.
KEY TAKEAWAYS
BEST MOMENTS
“There's some interesting stuff going on with how people relate to scent now, as opposed to how they used to five, ten years ago.”
“There are companies that create, I suppose, what you would call a cord - simple fragrances that they actually actively sell as being able to be combined together.”
“It's about fragrance becoming something that people participate in, like cooking or mixology, rather than something that they are relying on an expert to tell them what to buy.”
EPISODE RESOURCES
In Person Classes: https://www.karengilbert.co.uk/studio-classes
EPC layering sets - https://experimentalperfumeclub.com/pages/perfume-creation-sets
VALUABLE RESOURCES
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind: https://www.karengilbert.co.uk/artisan-perfumery-mastermind
Website: https://www.karengilbert.co.uk
ABOUT THE HOST
Fragrance expert, author, teacher, and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website - https://www.karengilbert.co.uk/
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
Email - [email protected]
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven reaction often backfires. Responding to competition by undercutting your value can leave you overwhelmed, undervalued, and unsure of your direction.
Karen breaks down why “cheaper” is rarely the answer, how to build a business rooted in confidence and authenticity, and what it really takes to attract the right customers, whether you’re a perfumer or creative entrepreneur.
KEY TAKEAWAYS
BEST MOMENTS
“Please, for the love of everything, don't compete on price ever. It never works. It always falls flat.”
“Cheap perfumes aren’t true competitors to original, high-quality fragrances—each attracts a different customer and fulfils a different need in the market.”
“Fear often shows up when you are not fully sold on your own value yet. It's never about the competition.”
EPISODE RESOURCES
In Person Classes: https://www.karengilbert.co.uk/studio-classes
Bespoke Perfumery Course: https://karengilbert.info/bespoke-perfumery-masterclass
Mindset Course (included with The Artisan Perfumery Mastermind): https://www.onlineperfumeschool.com/mindset-magic-masterclass-online-course
VALUABLE RESOURCES
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind: https://www.karengilbert.co.uk/artisan-perfumery-mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website - https://www.karengilbert.co.uk/
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
Email - [email protected]
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of people, especially when they're new, don't really get - making more than one version of your fragrance. Or, in industry terms, making a mod.
Karen explains why learning to be patient and tweaking your perfume gradually is an essential skillset and how to perfect the art of iteration.
KEY TAKEAWAYS
Feeling disappointed with your first perfume draft is normal; instead of interpreting your setbacks as a lack of talent, treat each version as a learning step that even experienced perfumers face.
Change only one element at a time and refrain from altering your original batch. Record each change and its impact on a spreadsheet so you can clearly track what makes things better or makes things worse.
If you reach a creative block after many iterations, it’s fine to set a project aside and return later with a fresh perspective. Sometimes, solutions only emerge with time and new experience.
Perfumery is a journey of constant learning and self-improvement. Make use of community resources and classes as needed, and keep up the habit of practice and iteration.
BEST MOMENTS
“The truth is nobody makes a perfect perfume in one go….you are creating your first draft.”
“Without a clear direction (a brief) you are not going to be able to evaluate anything - if you can't evaluate it, you are not going to be able to improve it.”
“The whole point of creating mods, or iterations of a fragrance, is comparison.”
VALUABLE RESOURCES
In-Person Classes: https://www.karengilbert.co.uk/studio-classes
Fragrance For Skincare Course: https://www.onlineperfumeschool.com/creating-fragrance-for-skincare-products-online-course
Last week´s evaluating your perfume episode - https://podcasts.apple.com/us/podcast/evaluating-your-fragrances-how-to-judge-your-scent/id1693602939?i=1000738045728
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind: https://www.karengilbert.co.uk/artisan-perfumery-mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website - https://www.karengilbert.co.uk/
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
Email - [email protected]
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. She shares the essential steps needed to truly evaluate your perfume - like a pro. Karen takes you through setting a clear brief and mastering technical checkpoints. She shares the tools and mindset that separate hobbyists from serious creators.
Tune in to transform the way you judge your scents and take yourself one step closer to making fragrances that always deliver.
KEY TAKEAWAYS
The opinions of friends and family feel good, but their noses can´t be the final word. Often, they are biased and rarely fit your target demographic. Investing time in learning how to professionally evaluate your scents is essential.
Without a clear goal for your scent, you’ll never know if you’ve hit the mark, so start every creation by writing out a solid brief and use a checklist to keep your evaluation honest and well organised.
Don’t just sniff and forget. Track and assess your fragrance over hours to see how it really lasts, evolves, and performs on skin or in the bottle. You need to test for smoothness, strength, longevity, harmony, diffusion and evaluate it in the base and conditions your customer will actually be using your scent in.
Sensory fatigue is real. Periodically, step away and reset your nose. Allow plenty of time to evaluate your scents.
BEST MOMENTS
“Evaluation is a whole separate skill. You could be good at blending, you could be good at putting different materials together, but also still not know whether what you made actually works.”
“If you don't know what you were intending to create, you're not going to know whether you hit that mark or not.”
“Make yourself a little checklist that you can actually go through every time you create a fragrance, every time you do modifications.”
EPISODE RESOURCES
In-Person Course - https://www.karengilbert.co.uk/studio-classes
Fragrance For Skincare Course: https://www.onlineperfumeschool.com/creating-fragrance-for-skincare-products-online-course
How to create a scent story episode - https://podcasts.apple.com/us/podcast/how-and-why-to-create-a-scent-story/id1693602939?i=1000630627487
VALUABLE RESOURCES
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind: https://www.karengilbert.co.uk/artisan-perfumery-mastermind
Website: https://www.karengilbert.co.uk
ABOUT THE HOST
Fragrance expert, author, teacher, and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website - https://www.karengilbert.co.uk/
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
Email - [email protected]
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, the opposite is usually true. Expanding your organ too quickly can overwhelm your creativity, stall your progress, and make it harder to build the strong foundation you need to truly master the craft of perfumery.
Karen breaks down exactly why “more” is rarely the answer, why many professionals still work with a limited palette, and how to experiment, build skill, confidence, and clarity by initially using a focused, small set of materials.
KEY TAKEAWAYS
BEST MOMENTS
“Weird, wacky, interesting materials do not make you more creative. They don't make you a better perfumer - knowing how to use them does.”
“You are literally trying to build this whole city before you've built your shed in the garden.”
“If you change everything in a formulation over and over again, you're going to keep going around in circles.”
“You can own hundreds of materials and still be guessing and floundering, or you can have 20 core materials and be working with them and learning about how they interact with each other.”
EPISODE RESOURCES
Use the discount code shared during the show to master the 70 most important materials you need to build a strong skill foundation for your perfumer career by going here -
Materials Mastery - https://www.karengilbert.co.uk/materials-mastery
Studio Classes - https://www.karengilbert.co.uk/studio-classes
Getting Started Guide - https://www.karengilbert.co.uk/podcast-getting-started-guide
Artisan Perfumery Mastermind - https://www.karengilbert.co.uk/artisan-perfumery-mastermind
ABOUT THE HOST
Fragrance expert, author, teacher, and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website: https://www.karengilbert.co.uk
Instagram - https://www.instagram.com/karengilbert/
Facebook - https://www.facebook.com/KarenGilbert.co.uk
YouTube - https://www.youtube.com/@KarenGilbertPerfumeMaking
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent to turn into “soup,” and how can you prevent it?
In this week’s episode, Karen breaks down the many ways a perfume can lose its clarity and character, often through well-intentioned choices that seem right at first. Tune in to learn the common pitfalls.
KEY TAKEAWAYS
BEST MOMENTS
“Adding more materials won’t fix anything; it will just make your fragrance more dense and confusing.”
“Sometimes a space in a formulation is what gives it its strength.”
“Every time you make a formulation, make notes, and you will be moving forward.”
VALUABLE RESOURCES
Studio classes
Materials Mastery
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
YouTube
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, either from our own standards or from what we assume others expect from us, but sometimes, the real beauty lies in imperfection. In this week's episode, Karen is here to talk about how the thing you create might be more successful if you just let go and be true to yourself.
KEY TAKEAWAYS
BEST MOMENTS
“Sometimes that raw first version might be exactly what it needs to be.”
“If you try to make something more commercial, you're in danger of moving away from what you set out to achieve.”
“Whatever the thing is that you create, if it expresses what you want it to express, that’s what it should be.”
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
YouTube
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Following on from last week's show on the history of Musk, Karen is here to tell you all about the synthetic musks. First developed by accident in the 1930s, synthetic musks have evolved through many different variations, each one advancing from what has come before. In this episode, Karen gives you a full and comprehensive overview of the history of synthetic musk, how they changed the perfume industry, and the musks that you should have in your toolbox.
KEY TAKEAWAYS
BEST MOMENTS
“Musks are often more of a feeling than they are a specific smell.”
“Musks change when they interact with other materials, so don’t just smell them on a strip, use them.”
“If you’ve ever smelt laundry and thought ‘that smells clean’, that’s a polycyclic musk.”
VALUABLE RESOURCES
Materials Mastery
Studio Classes
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
YouTube
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
This week, Karen is introducing the first in a two-part series on musk. Musk started life as one of the most prestigious materials in the world of perfumery and was often associated with nobility and power. However, over the years, it has constantly evolved and, today, is seen as one of the most common and well-known materials in all of perfumery. In this episode, Karen takes you on a journey from the beginnings of musk to its place in the modern-day world and how it has shaped both perfumery and culture over hundreds of years.
KEY TAKEAWAYS
BEST MOMENTS
“Over the years, musk has gone from one of the most expensive materials you can buy to one of the most common synthetics in the world.”
“Musk moved from a sexy smell of desire to one of laundry and light, airiness.”
“Musk feeds that need we have for comfort, especially when the world outside is a much more intense and scary place.”
VALUABLE RESOURCES
Materials Mastery
Studio Classes
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
YouTube
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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