Most people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view. 

This episode features an interview with Chief Strategy Officer Kelly Goetsch, a co-founder of the MACH Alliance and respected technology thought leader. We explore the current product focus, key platform capabilities including search, content and B2B.