Part one of our two-part mini series with The Gym Group.

The Gym Group provides the lowest cost no contract 24/7 gym nationwide, an impressive offering. Its online presence is more than an ecommerce store, it’s a bookings engine, content portal, exercise hub and customer service tool rolled into one that has to connect a vast customer base across more than 100 gyms. Its digital ecosystem handles millions of interactions every week, so technical performance and scalability is critical to success.

They recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem. In this podcast Digital Product Director Jim Hingston and Digital Trading & Ecommerce Leader Seanpaul Walsh share the inside view on what drove the need for digital transformation and how they approached project planning and delivery to set the business up for success.