Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP175: Building CRO Into Replatforming Projects And New Tech Releases To Improve Success, with Dave Mullen


Listen Later

Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It's fascinating to see how consistently people's desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO specialist who knows how to help businesses fill this knowledge and skills gap.

Tl;dr what we’ll cover:

  • Integrating testing into full site replatforms & new tech launches

  • A sensible approach for validating new websites

  • The role testing should play after launch

  • How to run a proof of concept


  • ...more
    View all episodesView all episodes
    Download on the App Store

    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings


    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    314 Listeners

    Dan Snow's History Hit by History Hit

    Dan Snow's History Hit

    4,780 Listeners

    The Business of Fashion Podcast by The Business of Fashion

    The Business of Fashion Podcast

    579 Listeners

    My First Million by Hubspot Media

    My First Million

    2,649 Listeners

    DTC Podcast by DTC Newsletter and Podcast

    DTC Podcast

    36 Listeners

    The Watson Weekly - Your Essential eCommerce Digest by RMW Commerce

    The Watson Weekly - Your Essential eCommerce Digest

    35 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,029 Listeners

    Fin vs History by Fin Taylor & Horatio Gould

    Fin vs History

    96 Listeners