Ecommerce in the charity space is pretty damn interesting! Many charities have invested in their own ecommerce infrastructure and you'll find a surprising amount of retail innovation thrown in for good measure.

Oxfam is one of the UK's largest and longest serving Charities and has a challenging omnichannel model to manage, with 23,000 amazing volunteers running 560 shops nationwide, all adding inventory to the ecommerce site. What you probably don't realise about their product catalogue is that they sell premium brand items worth thousand of pounds.

In this episode, we sit down with Andrew Ostcliffe, Head of Ecommerce & Retail Innovation, whose job is to extend the business's reach to connect with supporters, donators and shoppers using every BIG RETAIL design and technology available now and in the future, to make the brand the sectors go to online retailer of their choice.

Tune in to learn what makes Oxfam's ecommerce operation roar like a finely-tuned engine.