Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP189: Fashion Brand Asket’s Ecommerce Tech Stack Evolution And Headless Journey With Centra

Listen Later

ASKET boldly states that the world doesn't need another fashion brand. Their definition of progress is reduced wardrobes and people spending more on items that last for longer.

They adopt the same approach to their tech stack, investing in the best fit and quality systems to help them deliver the business vision.

In this episode we caught up with ASKET's Head of Data & Technology, Vidar Trojenborg, and Jonathan Selander, cofounder at their devleopmen t partner Made People.

We discussed:

  • Why headless was the right approach
  • Systems landscape overview and reasoning
  • Selecting a suitable front-end and CMS
  • Introducing a PIM
  • Approaches to data management: data warehouse, CDP, BI
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings

    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    313 Listeners

    Dan Snow's History Hit by History Hit

    Dan Snow's History Hit

    4,791 Listeners

    The Business of Fashion Podcast by The Business of Fashion

    The Business of Fashion Podcast

    579 Listeners

    My First Million by Hubspot Media

    My First Million

    2,660 Listeners

    DTC Podcast by DTC Newsletter and Podcast

    DTC Podcast

    37 Listeners

    The Watson Weekly: eCommerce Strategy & News by Watson Weekly

    The Watson Weekly: eCommerce Strategy & News

    35 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,858 Listeners

    Fin vs History by Fin Taylor & Horatio Gould

    Fin vs History

    113 Listeners