<p>In this episode we're joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.</p>

In this episode we're joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.

<p>In this episode we're joined by Neil Berry, Head of Global Account &amp; Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.</p>

Ep.19 Atos: Ten years in ABM

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.

Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Business

Marketing

Management

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Share Ep.19 Atos: Ten years in ABM

Sign up to save your podcasts

Ep.19 Atos: Ten years in ABM

Ep.19 Atos: Ten years in ABM

More shows like Reinvent B2B Customer Growth

The Official SaaStr Podcast: SaaS | Founders | Investors

Pod Save America

The Daily

Worklife with Molly Graham

B2B Marketing Podcast

FPL Pod

All-In with Chamath, Jason, Sacks & Friedberg

The Marketing Millennials

Huberman Lab

The Dave Gerhardt Show (from Exit Five)

The News Agents

The Tucker Carlson Show

Breaking the bias

The Client-Centric CMO