<p>In this episode we're joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.</p>

In this episode we're joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.

<p>In this episode we're joined by Neil Berry, Head of Global Account &amp; Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what's changed as ABM has evolved.</p>

Ep.19 Atos: Ten years in ABM

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. 

You can learn more at www.momentumabm.com

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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

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Ep.19 Atos: Ten years in ABM

Ep.19 Atos: Ten years in ABM

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