Monty Whitebloom never planned to be a filmmaker. Studying English Literature at University, he was actually sucked into the rave movement in London. While making short films, he started making videos to play along in rave clubs.

This unusual journey led him to work with the Sound System, Soul II Soul. Eventually he started making music videos for Duran Duran, Seal, Paula Abdul, Spice Girls, Lauryn Hill, Madonna, and the Rolling Stones. This led to advertising and eventually he was asked to read the script for ‘Love is Blind.’

In the new film, “A woman with selective perception, who cannot see her mother, is prescribed by her psychiatrist to spend time with a suicidal man that has fallen in love with her - but she cannot see either.”

In this interview, Whitebloom talks about storytelling across different mediums, his unique approach to capturing scenes, why he makes music playlists for all of the actors to show character, how he surprised Mathew Broderick on set, and how to best collaborate with a composer.

If you enjoyed this interview, join thousands of viewers for the new YouTube video essay series, Creative Principles, which dissects new films, series, and more: bit.ly/2FARJz5