Given the short attention spans of today's digital world, visuals are now an essential component of drawing in and holding the interest of an audience. Images are an effective way to communicate because, according to research, individuals process images 60,000 times faster than they do text. This speed is especially important in a world where individuals scroll through social media feeds and websites at an alarming rate. A captivating picture or video has the power to pause a viewer and compel them to continue interacting with the content.

In this episode, Brad and John talk about:

• Understanding visual storytelling and its significance
• The difference between smartphone photos and professional images
• Importance of capturing before, during, and after project stages
• Strategies for hiring the right photographer
• The role of visual variety in engaging potential clients
• How to leverage images across various marketing platforms
• The value of investing in professional photography for your business

Mentioned:

Facebook: www.facebook.com/john.a.dematorname

Instagram: www.instagram.com/dematophoto

LinkedIn: https://www.linkedin.com/in/johndemato/

Link to Resources:

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

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