The idea of competition is frequently highlighted as a key motivator for success in today's fast-paced business world. On the other hand, Nikita Petrov's experience provides strong evidence for a different viewpoint: trust creates value rather than competition. In fields where reputations and personal ties play a large role in influencing customer choices, this principle becomes even more important.

In this episode, Brad and Nikita talk about:

• The significance of company culture
• Lessons learned from the 2008 recession
• The seven pillars of an amazing culture
• The role of transparency and communication
• Strategies for small businesses to improve culture
• The importance of curiosity and positivity in leadership

Mentioned:

Facebook: http://www.facebook.com/clsnikita/

Instagram: http://www.instagram.com/nikitaypetrov/

LinkedIn: https://www.linkedin.com/in/nikita-petrov-b09976168/

TikTok: http://www.tiktok.com/@clsnikitae

Link to Resources:

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

You've been invited to check out Job Tread!

https://www.hammerandgrind.com/jobtread

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