Maintaining a distinct and focused brand identity is crucial in the dynamic world of entrepreneurship. One interesting case study that shows how rebranding can improve a company's focus and competence is the podcast with Blue Mountain Bathrooms owner Chris Block. Based on Chris's story, we know that a strong brand helps spread the word about a company's main offerings and establishes its credibility, which in turn boosts advertising and sales.

In this episode, Brad and Chris talked about:

• Chris's background and the evolution of his business
• The decision to rebrand from Block Building Services to Blue Mountain Bathrooms
• Benefits of specializing in bathroom remodeling
• The role of a mascot in branding and marketing
• Overcoming fears and pushback during the rebranding process
• The importance of customer experience and engagement in building a brand

Mentioned:

Website: https://bmbaths.com/

Facebook: https://www.facebook.com/Bmbaths

Instagram: https://www.instagram.com/blue_mountain_bathrooms/

Link to Resources:

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

You've been invited to check out Job Tread!

https://www.hammerandgrind.com/jobtread

Help us get the word out to other contractors by leaving us a review or sharing our podcast!

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