People have long thought that the quality of the product is the most important thing for getting and keeping customers in a competitive business world, especially in construction. But the idea that the customer experience is more important than the quality of a product is becoming more popular.

In this episode, Brad talks about:

• The disconnection between how we buy and how we sell.
• Steps to create a clear process from first contact to post-job follow-up.
• Importance of communication and setting expectations throughout the process.
• Personal anecdotes to illustrate the impact of customer service.

Link to Resources:

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

You've been invited to check out Job Tread!

https://www.hammerandgrind.com/jobtread

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