In this episode, Paul & James review what Shopify's latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they're positioning the product to tackle known challenges and feature gaps that previously required more work arounds.

Shopify's concerted push into the enterprise space is well known, and the latest drop contains some interesting feature growth for international, omnichannel and order management. What's interesting to see is the ticking off of some edge case features that will appeal to a certain size and complexity of business.

Tune in for insights into what the latest release means for ecommerce teams and how Shopify is evolving its market focus.