We all know that the less you put on a webopage, the faster it will be. But we’re not just trying to make pages fast, for brands the customer and brand experience are equally, often more, important. And measured speed is different to perceived speed.

There is a lot of data around the impact of speed improvements, with many big business case studie. For example a Deloitte report states that Tui saw a 31% decrease in bounce rates and a 78% reduction in load times through better tech optimisation, eBay found that 0.1 second improvement in load time resulted in a 0.5% increase in Add to Cart count (by reducing the pay load, critical path optimisation for above the fold content & prefetching assets).

In this episode we discuss sensible ways to improve page performance, exploring the tools to use and how to use them.