We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well.

We explore why source product data is not always fit for ecommerce needs, the impact partial data has, tools you can use to plug data gaps and ways to add richer data to product records, and the operational benefits this has.

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