Offering value involves more than just stating the correct price, it also involves how you show up. For contractors, real value begins long before the tools are delivered. It’s in the trust you build, the questions you ask, and the way you make homeowners feel heard and understood. The sale truly happens when clients feel confident in you and not simply in your job.

In this episode, Brad talks about:

• Understanding value stacking and its impact on customer perception
• The significance of emotional connection in sales
• Techniques for providing value during client interactions
• The importance of setting expectations and asking for permission
• How to identify and address client concerns effectively
• The role of empathy in enhancing customer relationships

Link to Resources:

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

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