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How we think influences how we persuade and how we respond to what we see and hear. Learn the science behind effective metaphors, the power of familiarity heuristics and the importance of emotion in decision-making and discover how cognitive science can help you craft more effective arguments in the courtroom.
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2828 ratings
How we think influences how we persuade and how we respond to what we see and hear. Learn the science behind effective metaphors, the power of familiarity heuristics and the importance of emotion in decision-making and discover how cognitive science can help you craft more effective arguments in the courtroom.
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