Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP235: 15 Minute Ecommerce Masterclass - 10 Pricing Strategies You Can Test


Listen Later

There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what I’m talking about in this video masterclass: “All our knowledge has its origin in our perceptions”

Pricing is perception. How we each react to the same price can be different, depending on our perspectives. For this reason, price doesn’t have an absolute meaning. And if we understand what shapes perception, we can influence how price is perceived.
This video explores ten practical ways this applies to ecommerce stores.
[01:10] Your building blocks for understanding price
[02:40] 1. Price fluency
[03:45] 2. Price structure and simplicity
[03:45] 3. Anchor high prices with larger numbers
[06:30] 4. Break pricing into smaller units
[07:15] 5. Use words of a small magnitude
[08:25] 6. Alliteration creates a pleasant sensation
[09:20] 7. Put the larger WAS price on the left
[10:25] 8. Break down product costs
[11:50] 9. Encourage customers to spend early
[13:10] 10. Emphasise the most popular pricing option

...more
View all episodesView all episodes
Download on the App Store

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

7 ratings


More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

View all
Pivot by New York Magazine

Pivot

9,497 Listeners

eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

312 Listeners

Filip & Fredrik podcast by filipandfredrik.com

Filip & Fredrik podcast

93 Listeners

Founders by David Senra

Founders

2,113 Listeners

Syntax - Tasty Web Development Treats by Wes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

Syntax - Tasty Web Development Treats

984 Listeners

My First Million by Hubspot Media

My First Million

2,637 Listeners

Offcuts by Tim Richardson

Offcuts

4 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,911 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

978 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,193 Listeners

Hard Fork by The New York Times

Hard Fork

5,470 Listeners

Wolf & Owl with Romesh Ranganathan and Tom Davis by Mighty Ranga / Keep It Light Media

Wolf & Owl with Romesh Ranganathan and Tom Davis

239 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,099 Listeners

The Rest Is Money by Goalhanger

The Rest Is Money

190 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

24 Listeners