In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies.

Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour.

By implementing dynamic pricing, brands can optimise their pricing to better match what customers are willing to pay at any given moment. For example, during peak shopping periods like holidays or special promotions, brands can increase prices to capitalise on higher demand.

Conversely, during off-peak times, prices can be lowered to attract more buyers and move inventory. This flexibility helps in maximising revenue by ensuring that prices are always aligned with current market conditions, ultimately driving more sales and higher profits.