ABOUT THIS EPISODE:

In this episode, we sit down with By Association Only CTO Dan Gamble to review the latest Shopify product release, explaining what it means for merchants and what it reveals about Shopify’s product strategy and GTM focus.

If you’re part of the Shopify universe, then you’ll be well aware of Editions and the marketing bandwagon that accompanies it. Twice a year, Shopfidy drops a major product release containing 100+ new features, features enhancements and technical updates.

There’s a lot of talk about what has landed, less about the implications for ecommerce teams. In this episode, we pick out the important themes and explain what has impressed us, and why. We also discuss how these new features benefit ecommerce teams, whilst highlighting capability gaps that still need to be addressed, flagging which are in-flight but don’t have a committed release date.

We cover the following big topics:

Content management

Markets

Products & merchandising

Customer Service

Reporting and analytics

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