Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers

Listen Later

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition.

She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack.

Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap.

Your takeaways

  • Building the right teams and expertise in-house is crucial for the success of an e-commerce business.
  • Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency.
  • Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance.
  • Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket.
  • Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business.
  • Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation.
  • Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings

    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,497 Listeners

    eComFuel by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel

    312 Listeners

    Filip & Fredrik podcast by filipandfredrik.com

    Filip & Fredrik podcast

    93 Listeners

    Founders by David Senra

    Founders

    2,113 Listeners

    Syntax - Tasty Web Development Treats by Wes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

    Syntax - Tasty Web Development Treats

    984 Listeners

    My First Million by Hubspot Media

    My First Million

    2,637 Listeners

    Offcuts by Tim Richardson

    Offcuts

    4 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,911 Listeners

    Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

    Parenting Hell with Rob Beckett and Josh Widdicombe

    978 Listeners

    SmartLess by Jason Bateman, Sean Hayes, Will Arnett

    SmartLess

    58,193 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,470 Listeners

    Wolf & Owl with Romesh Ranganathan and Tom Davis by Mighty Ranga / Keep It Light Media

    Wolf & Owl with Romesh Ranganathan and Tom Davis

    239 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,095 Listeners

    The Rest Is Money by Goalhanger

    The Rest Is Money

    190 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    24 Listeners