
Sign up to save your podcasts
Or
EP257 - Cookies, IDFA, and Commerce Deep Dive
Changes in mobile tracking (IDFA), and browser tracking (third party cookies) are likely to disrupt digital commerce. Here is everything you need to know.
Background Privacy Law ChangesAdvertising rates go down which depreciates ad based business models (content sites and games). More businesses pivot from ad based to paywalls. Greater focus on Customer Lifetime Value (via subscription and platform approaches), more cleanrooms. Much harder for new businesses to challenge incumbent walled gardens.
Episode 257 of the Jason & Scot show was recorded live on Wednesday March 17, 2021.
http://jasonandscot.com
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
4.9
275275 ratings
EP257 - Cookies, IDFA, and Commerce Deep Dive
Changes in mobile tracking (IDFA), and browser tracking (third party cookies) are likely to disrupt digital commerce. Here is everything you need to know.
Background Privacy Law ChangesAdvertising rates go down which depreciates ad based business models (content sites and games). More businesses pivot from ad based to paywalls. Greater focus on Customer Lifetime Value (via subscription and platform approaches), more cleanrooms. Much harder for new businesses to challenge incumbent walled gardens.
Episode 257 of the Jason & Scot show was recorded live on Wednesday March 17, 2021.
http://jasonandscot.com
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
3,187 Listeners
2,158 Listeners
1,063 Listeners
519 Listeners
4,216 Listeners
9,298 Listeners
30,229 Listeners
346 Listeners
5,949 Listeners
5,410 Listeners
9,252 Listeners
45 Listeners
463 Listeners
1,195 Listeners
5 Listeners