Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion

Listen Later

In this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand.

We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth.

Philipp shares insights on managing internal resources during the migration, the importance of internationalisation and localisation, and the brand's commitment to a direct-to-consumer strategy.

We also explore the omnichannel experience, customer services, and the evolving approach to loyalty programs, emphasising the need for a unique and engaging customer experience.

Philipp also provides his thoughts on the future roadmap for Luca Faloni, highlighting the focus on continuous innovation and improvement in the omnichannel space.

Key takeaways:

  • Luca Faloni focuses on high-quality, timeless menswear.
  • The decision to replatform was driven by international growth needs.
  • Centra's headless solution offers flexibility and scalability.
  • A hybrid approach was used for resource management during migration.
  • Localisation includes language, currency, and seasonal content adjustments.
  • Direct-to-consumer strategy is prioritised over wholesale.
  • Omnichannel services include endless aisle orders and gift cards.
  • Loyalty programs aim to create brand ambassadors, not just transactions.
  • Integration of loyalty with CRM enhances customer experience.
  • Future plans include improving omnichannel logistics and communication.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings

    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    The Infinite Monkey Cage by BBC Radio 4

    The Infinite Monkey Cage

    1,943 Listeners

    Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

    Ecommerce Playbook: Numbers, Struggles & Growth

    70 Listeners

    Fördomspodden by Emil Persson / Perfect Day Media

    Fördomspodden

    28 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    6,892 Listeners

    Today in Focus by The Guardian

    Today in Focus

    985 Listeners

    My First Million by Hubspot Media

    My First Million

    2,617 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    35 Listeners

    Militärhistoriepodden by Historiska Media | Acast

    Militärhistoriepodden

    10 Listeners

    Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

    Parenting Hell with Rob Beckett and Josh Widdicombe

    1,011 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,096 Listeners

    Högt i tak by Sanna och Rosanna

    Högt i tak

    11 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    963 Listeners