Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming?

Listen Later

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on value rather than merely cutting costs, exploring the nuances of licensing fees, the significance of building business cases to justify technology investment. The conversation also highlights the need for customisation in SaaS platforms and the importance of planning for cost neutrality in long-term strategies via offsetting existing costs.

Key takeaways

  • Investing in technology should focus on value, not just cost reduction.
  • Understanding the nuances of licensing fees is crucial for accurate budgeting.
  • A strong business case is essential for technology change.
  • Positioning your investment request effectively can lead to better outcomes.
  • Marketing spend should be viewed as an investment in long-term growth.
  • Cost neutrality can be a strategic goal in technology investments.
  • Customisation may be necessary to achieve desired customer experiences.
  • Avoid standardised approaches that limit differentiation in SaaS.
  • Consider the total cost of ownership (TCO) when evaluating platforms.
  • Evaluate where costs can be offset to support new investments.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings

    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    StarTalk Radio by Neil deGrasse Tyson

    StarTalk Radio

    14,014 Listeners

    eCommerce Fuel by Andrew Youderian | e-Commerce Entrepreneur

    eCommerce Fuel

    315 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    6,344 Listeners

    TRIGGERnometry by TRIGGERnometry

    TRIGGERnometry

    1,721 Listeners

    My First Million by Hubspot Media

    My First Million

    2,619 Listeners

    The Factory Podcast by Tim Richardson

    The Factory Podcast

    4 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,385 Listeners

    Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

    Parenting Hell with Rob Beckett and Josh Widdicombe

    1,004 Listeners