Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim


Listen Later

Replatforming isn't always the best solution to technology challenges.

An ecommerce platform can be fit-for-purpose but the implementation flawed, or outdated, resulting in the business thinking the issue is the underlying tech. Sometimes it's quicker, cheaper and more effective to improve how the current platform is built rather than pivot to a new vendor ecosystem.

For this podcast, James Gurd and Michal Klim discuss the complexities of re-engineering ecommerce platforms, particularly focusing on Shopify. Michal is the CTO of respected development agency Commerce UI, and recently helped Pangaia re-engineer their Shopify storefront and tech stack.

James & Michal explore the concept of technical and process debt, the importance of thoughtful maintenance, and the challenges of historical decisions in technology.

Michal shares insights from his work with Pangaia, emphasising the need for a clean slate approach to build better solutions. The discussion also covers the role of automation, the use of Shopify Flow and MetaObjects, and the integration of third-party tools, culminating in a conversation about transitioning from classic to new customer accounts.

Key takeaways:

  • Re-engineering can be a better solution than re-platforming.
  • Technical debt accumulates over time and needs addressing.
  • Thoughtful maintenance is crucial for long-term success.
  • Historical decisions can complicate current technology choices.
  • A clean slate approach can lead to better outcomes.
  • Simplifying complexity can enhance user experience.
  • Automation tools can significantly improve operational efficiency.
  • Shopify Flow and MetaObjects provide powerful solutions to operational challenges.
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings


    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    The Infinite Monkey Cage by BBC Radio 4

    The Infinite Monkey Cage

    1,925 Listeners

    Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

    Ecommerce Playbook: Numbers, Struggles & Growth

    70 Listeners

    Fördomspodden by Emil Persson / Perfect Day Media

    Fördomspodden

    29 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,165 Listeners

    Today in Focus by The Guardian

    Today in Focus

    998 Listeners

    My First Million by Hubspot Media

    My First Million

    2,624 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    36 Listeners

    Militärhistoriepodden by Historiska Media | Acast

    Militärhistoriepodden

    12 Listeners

    Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

    Parenting Hell with Rob Beckett and Josh Widdicombe

    998 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,288 Listeners

    Högt i tak by Sanna och Rosanna

    Högt i tak

    12 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,127 Listeners