Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses

Listen Later

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this podcast, James Gurd and Paul Rogers delve into the concept of unified commerce, exploring its definition, evolution, and practical implications in the ecommerce landscape.

They discuss the similarities between unified commerce and omnichannel strategies, emphasising the importance of data integration and customer experience. The conversation also highlights the challenges of payment systems and the complexities of global operations. Through examples of successful brands, they illustrate how unified commerce principles can be effectively implemented, while also addressing the future of ecommerce strategies.

Key takeaways:

  • Unified commerce is a rebranding of omnichannel strategy.
  • Data integration is crucial for creating a seamless customer experience.
  • Payment systems can complicate platform consolidation in ecommerce.
  • The democratisation of technology has lowered barriers for small businesses.
  • Unified commerce aims to simplify operations without compromising customer experience.
  • Globalisation presents unique challenges for unified commerce strategies.
  • The conversation around unified commerce is often clouded by jargon and semantics.
  • A strategic aim of unified commerce is to consolidate technology and processes.
  • The future of ecommerce will focus on data-driven decision making.


    • ...more
    View all episodesView all episodes
    Download on the App Store
    Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    7 ratings

    More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

    View all
    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    314 Listeners

    Dan Snow's History Hit by History Hit

    Dan Snow's History Hit

    4,773 Listeners

    The Business of Fashion Podcast by The Business of Fashion

    The Business of Fashion Podcast

    578 Listeners

    My First Million by Hubspot Media

    My First Million

    2,646 Listeners

    DTC Podcast by DTC Newsletter and Podcast

    DTC Podcast

    36 Listeners

    The Watson Weekly - Your Essential eCommerce Digest by RMW Commerce

    The Watson Weekly - Your Essential eCommerce Digest

    35 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    2,841 Listeners

    Fin vs History by Fin Taylor & Horatio Gould

    Fin vs History

    98 Listeners