Every year, Inside Commerce looks back at the key trends that shaped the ecommerce industry over the past 12 months.

In this episode, James and Paul discuss the evolving landscape of ecommerce as they reflect on the trends of 2024. They highlight the following:

1. More positive sales outlook & better consumer confidence

2. Consumers becoming increasingly value focused

3. Renewed focus on the importance of international markets

4. Emergence of focused use cases for GenAI

5. Growing significance of brand collaborations and influencer marketing.

6. Increased focus on loyalty and subscription strategies

7. Greater emphasis on sustainability

The discussion emphasises the need for brands to adapt to changing consumer preferences and leverage technology to enhance their strategies. We explore what's shaping consumer behaviour and the future of online retail, emphasising the need for brands to adapt and innovate in a competitive market.

Key takeaways: