Sign up to save your podcasts
Or
Share EP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl Hendy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
EP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl Hendy
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce.
Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.
They explore the impact of AI on search results, the fragmentation of search, and the importance of brand management in maintaining organic visibility. Carl shares insights on how brands can adapt their strategies to navigate these changes and optimise their online presence effectively.
Key takeaways:
- Organic SEO remains critically important despite the rise of paid media.
- The presentation layer of search has changed significantly with AI.
- Search is becoming fragmented across various platforms, not just Google.
- AI overviews are negatively impacting click-through rates for organic listings.
- Brands need to manage their online reputation more proactively.
- 50% of all search queries are branded, which is often overlooked.
- Controlling the user experience is crucial for brand visibility.
- Over-optimisation can lead to confusion and reduced effectiveness in SEO.
- Luxury brands may face challenges in the AI-driven ecommerce landscape.
- Brands should focus on audience-led content that works across multiple channels.
View all episodes
By Paul Rogers and James Gurd
4.7
77 ratings
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce.
Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.
They explore the impact of AI on search results, the fragmentation of search, and the importance of brand management in maintaining organic visibility. Carl shares insights on how brands can adapt their strategies to navigate these changes and optimise their online presence effectively.
Key takeaways:
- Organic SEO remains critically important despite the rise of paid media.
- The presentation layer of search has changed significantly with AI.
- Search is becoming fragmented across various platforms, not just Google.
- AI overviews are negatively impacting click-through rates for organic listings.
- Brands need to manage their online reputation more proactively.
- 50% of all search queries are branded, which is often overlooked.
- Controlling the user experience is crucial for brand visibility.
- Over-optimisation can lead to confusion and reduced effectiveness in SEO.
- Luxury brands may face challenges in the AI-driven ecommerce landscape.
- Brands should focus on audience-led content that works across multiple channels.
More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
View all
The Infinite Monkey Cage
1,925 Listeners
Ecommerce Playbook: Numbers, Struggles & Growth
70 Listeners
Fördomspodden
29 Listeners
The Diary Of A CEO with Steven Bartlett
7,165 Listeners
Today in Focus
998 Listeners
My First Million
2,624 Listeners
Uncensored CMO
36 Listeners
Militärhistoriepodden
12 Listeners
Parenting Hell with Rob Beckett and Josh Widdicombe
998 Listeners
The Rest Is Politics
3,288 Listeners
Högt i tak
12 Listeners
Prof G Markets
1,127 Listeners