Behind the glossy claims and Instagram-friendly campaigns of beauty brands, there's a serious problem: most brands aren't actually measuring their environmental impact. And without hard data, all those 'sustainable' promises risk being little more than marketing spin.

In this week's episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier pulls back the curtain on the beauty sector's sustainability gap – the uncomfortable truth that without measurement, the industry can't meaningfully improve.

Tune in now to find out the truth.

 

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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram